I decided to watch and use this film for our Summer Project because of one specific character that changes a lot throughout the film. And it really represents the style and fashion of the '90s, as Cher was one of the most influential style icons of that era.
The story is about a group of high school kids, with Cher Horowitz as the lead character, and narator. Her hobbies are shopping, and persuading others to get what what she wants, from her teachers to her father and stepbrother. She even went the extra mile and helped to teachers fall in love, just so she can get better grades.
Cher and her best friend is Dionne decide to give Tai, a girl that just transfered to their school, a makeover. She helps her find a boyfriend and teaches her how to be popular. It all comes right back at her when she sees that she has actually created a monster. In the end she realizes that with this makeover she had helped herself a lot and learns that there is more to life than material stuff, and falls in love with the man of her dreams.
It's really interesting how Cher actually has a computer-organizes closet and it helps her match her clothes. Plaid blazers and skirts pared with knee-high socks and Mary Jane shoes were her go-to outfit for school. Actually, 53 different kinds of plaid were used in the film, and Cher wore seven. She also wore a bunch of short tight designer dresses (such Alai and Calvin Klein), chunky heels, shirts with collars and headbands. Her character is portrayed as very innocent and pure, she is a daddy's little girl, but her style has a hint of sex appeal. But her style did not portray just the 90's, her fashion sense is still in style, it is timeless. Dionne also wears designer paired with vintage clothes and crazy big hats.
On the other side, we have Tai Fraiser. Her style also reflects the 90's but captures the other side of it, casual, and not classy at all. When she first got to her new high school, she wore a baggy t-shirt with a plaid shirt, and high wasted "mom" jeans. Her hair was red and she had no makeup on. Cher takes her under her wing and gives her a makeover, dressing her in her clothes and basically throwing her style at her and teaching her how popular girls act, behave and talk. With Dionne's help she transformed her into a total Betty (as Cher would say). The next day Tai came to school in a plaid A-line skirt, tights and a cropped cardigan.
Brittany Murphy as Tai
Clueless
1995
(source: http://www.usmagazine.com/entertainment/pictures/movie-makeovers-memorable-drab-to-fab-character-transformations-2013237/31733)
The makeup artists were Alan Friedman, Geri Oppenheim and Cynthia Hernandez. The characters did not wear much makeup as; A) they were high school students and B) the 90's makeup was quite minimal anyway. It was more about looking fresh and natural. Neutral and rosy shades on the lips and cheeks, a bit of eyeliner and mascara and pink eye shadow (for special occasions, such as Chers date with Christian).
The hair stylists were Barbara Olvera, Nina Paskowitz and D.J. Plumb. We all know Dionne had box praids and loved her big crazy hats. Tai's hair was red, but when the colour washed out she had a very nice shade of brown, and tight little curls. Cher's look was all about her straight blow dryed and a lot of volume, and she changed her hairstyle in every scene; from many half up half down looks, big oversized bun to just keeping it simple wearing a big headband.
"Whatever!"
Dionne, Cher and Tai
Clueless, 1995
(source: http://www.pretty52.com/articles/20-thoughts-every-girl-has-when-watching-clueless)
I'd say that the biggest motif in this film was plaid and fashion in general and that influenced many young girls. There are also a few sayings in the film such as 'As if!', 'Whatever', 'Total Betty' etc. that became popular after the film.
There's a girl that was also very much influenced by the film and based her music video on it. I'm talking about Iggy Azalea, of course, and her song Fancy featuring Charli XCX. Iggy said in one of her interviews for Fuse that she felt that this song is very L.A. and West Coast and that is why she thaught this would be a perfect idea for the music video and wanted to pay a tribute to this film and Cher. Instead of taking inspiration from the film she kind of copied it as she had similar clothes, hairstyle and recreated some scenes to the smallest detail. But it is a brilliant video!
Fancy
Iggy Azalea feat. Charli XCX
2014
Music video
(source: https://www.youtube.com/watch?v=O-zpOMYRi0w)
http://www.fuse.tv/videos/2014/05/iggy-azalea-fancy-clueless-interview
http://www.refinery29.com/clueless-makeup-artist
http://www.imdb.com/title/tt0112697/
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